{"id":77469,"date":"2024-09-04T11:20:08","date_gmt":"2024-09-04T11:20:08","guid":{"rendered":"https:\/\/mediamaking.com\/?page_id=77469"},"modified":"2024-10-28T14:53:59","modified_gmt":"2024-10-28T14:53:59","slug":"music-videos","status":"publish","type":"page","link":"https:\/\/mediamaking.com\/en\/extra\/music-videos\/","title":{"rendered":"Music videos"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; inner_shadow=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Section Video&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#111518&#8243; background_enable_image=&#8221;off&#8221; background_enable_video_mp4=&#8221;off&#8221; background_video_width=&#8221;2560px&#8221; background_enable_pattern_style=&#8221;on&#8221; background_pattern_style=&#8221;diagonal-stripes-2&#8243; background_pattern_color=&#8221;rgba(0,0,0,0.5)&#8221; background_pattern_transform=&#8221;invert&#8221; max_width=&#8221;100%&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We have everything you need in-house, from <strong>creative expertise<\/strong> and <strong>professional cameras<\/strong> to <strong>lighting equipment<\/strong> and <strong>studios<\/strong> for high-quality music video production.<br \/>Our<strong> team of experts<\/strong> includes producers with a keen eye on budget and timing, directors, DOPs, camera operators, sound technicians, Steadicam, Crane, Dolly, Drone operators, stylists, make-up artists, set designers, and other professionals who can make a difference in defining the overall style of the video. <br \/><strong>Mediamaking studios<\/strong> include a 140 sqm studio with white cyc, a 64 sqm studio with green screen cyc, and a 136 sqm loft area that can be fully set up by the set designer with ad hoc backdrops and set-ups as required. We also have a vast <strong>network of locations<\/strong>, from historical to modern \u2013 we\u2019ve got you covered.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;riga-bottone-box&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion=&#8221;0|100|100|100|0|0|-3&#8243; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;0|40|60|100|85%|100|85%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;colonna-bottone-box&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; 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animation_delay=&#8221;250ms&#8221; border_width_right=&#8221;5px&#8221; border_color_right=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Taking care of the logistical and technical aspects<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Post-production&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf26c;||fa||900&#8243; module_class=&#8221;modulo-blur-avanzato&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;ca464193-0505-41b1-b188-ed38229c9e5f&#8221; custom_margin=&#8221;|0px|20px||false|false&#8221; custom_margin_tablet=&#8221;|0px|20px||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;off|phone&#8221; animation_delay=&#8221;500ms&#8221; border_width_right=&#8221;5px&#8221; border_color_right=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Providing video editing, color grading, and special effects<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; 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_module_preset=&#8221;default&#8221; background_color=&#8221;#111518&#8243; parallax=&#8221;on&#8221; custom_padding=&#8221;5%||5%||false|false&#8221; scroll_vertical_motion=&#8221;0|100|100|100|0|0|-3&#8243; scroll_fade=&#8221;0|27|27|100|0|100|100&#8243; scroll_scaling=&#8221;0|50|50|100|100%|100|70%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; scroll_vertical_motion=&#8221;0|35|65|100|0|0|0&#8243; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;0|40|61|100|85%|100%|85%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;registe&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;bf0390ea-ab4e-489a-a219-22f7e812baf8&#8243; border_width_right=&#8221;5px&#8221; border_color_right=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>the directors<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;c9085784-6a95-4c1e-997c-0bacbf7eb3fc&#8221; animation_direction=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The sisters, <strong>Raya &amp; Lora<\/strong>, are a <strong>director\u2019s<\/strong> duo with <strong>over 10 years of experience<\/strong> <strong>creating music videos, fashion films, and commercials.<\/strong> <br \/>While Raya graduated from The Royal Academy of Art in The Netherlands and has a background in Art Direction, Lora has studied Film Directing at NBU, Sofia, and Accademia di Brera in Milan. Together, they form a <strong>powerful creative team<\/strong> with a versatile approach to video production, <strong>from concept development to editing<\/strong>. Their <strong>passion<\/strong> for storytelling and appreciation of the emotional impact of music drives them to provide a unique perspective, transforming every song into a<strong> cinematic audio-visual experience.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; module_class=&#8221;riga-galleria&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; scroll_vertical_motion=&#8221;10|70|70|100|1|0|-1&#8243; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;0|40|60|100|85%|100|85%&#8221; background_last_edited=&#8221;on|desktop&#8221; 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custom_margin=&#8221;15px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_delay=&#8221;500ms&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; module_id=&#8221;shooting&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#111518&#8243; parallax=&#8221;on&#8221; background_enable_pattern_style=&#8221;on&#8221; background_pattern_style=&#8221;diagonal-stripes-2&#8243; background_pattern_color=&#8221;rgba(0,0,0,0.5)&#8221; background_pattern_transform=&#8221;invert&#8221; custom_padding=&#8221;5%||5%||false|false&#8221; scroll_vertical_motion=&#8221;0|100|100|100|0|0|-3&#8243; scroll_fade=&#8221;0|27|27|100|0|100|100&#8243; scroll_scaling=&#8221;0|50|50|100|100%|100|70%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; scroll_vertical_motion=&#8221;0|35|65|100|0|0|0&#8243; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;0|40|61|100|85%|100%|85%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;creativo&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;bf0390ea-ab4e-489a-a219-22f7e812baf8&#8243; border_width_right=&#8221;5px&#8221; border_color_right=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>THE CREATIVE PROCESS<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;c9085784-6a95-4c1e-997c-0bacbf7eb3fc&#8221; animation_direction=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Developing a creative concept for a music video is a thoughtful and multi-layered process that involves <strong>careful planning<\/strong>. We start with understanding the genre and lyrics of the song to <strong>set the mood and tone of the video<\/strong>. The <strong>personal story<\/strong> and the <strong>artist\u2019s inspirations<\/strong> are also crucial elements that shape the concept. <br \/>Once all the necessary elements are gathered, Raya and Lora make a <strong>Mood Board<\/strong> and a Treatment to convey their creative vision and concept.<br \/>We believe that this <strong>phase<\/strong> of the process is <strong>essential<\/strong> to developing a <strong>clear and cohesive Art Direction<\/strong> throughout each department: camera, scenography, lighting, styling, make-up, and hair.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;riga-blur&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<ul class=\"wrap\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<li class=\"card card29\"><!-- [et_pb_line_break_holder] -->\n<div class=\"card-border\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2 class=\"card-title\">Lora Had<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"card-icons\"><!-- [et_pb_line_break_holder] -->          <\/p>\n<h3 class=\"card-subtitle\">Director<\/h3>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<li class=\"card card30\"><!-- [et_pb_line_break_holder] -->\n<div class=\"card-border\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2 class=\"card-title\">Raya Had<\/h2>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"card-icons\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3 class=\"card-subtitle\">Director<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/li>\n<p><!-- [et_pb_line_break_holder] -->  <\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<li class=\"card card21\"><!-- [et_pb_line_break_holder] -->\n<div class=\"card-border\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2 class=\"card-title\">Lidia Parazzoli<\/h2>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"card-icons\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3 class=\"card-subtitle\">Account<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/li>\n<p><!-- [et_pb_line_break_holder] -->       <\/p>\n<li class=\"card card16\"><!-- [et_pb_line_break_holder] -->\n<div class=\"card-border\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2 class=\"card-title\">Davide Puzziferri<\/h2>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"card-icons\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3 class=\"card-subtitle\">Camera operator and DoP<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<li class=\"card card4\"><!-- [et_pb_line_break_holder] -->\n<div class=\"card-border\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2 class=\"card-title\">Niksa Sovran<\/h2>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"card-icons\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3 class=\"card-subtitle\">Video editor<!\u2013- [et_pb_br_holder] -\u2013>and DoP<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/ul>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; 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