2:30 p.m. – 6:30 p.m.


The 12K experience awaits you live in Milan.
The new URSA Cine 12K LF and Pyxis 12K will be the stars of the MediaHub MediaMaking in Milan for an exclusive event:
Blackmagic 12K RGBW Experience, on 23 October 2025.
Discover and test both cameras at MediaMaking Studios, explore the 12K workflow and talk directly to Blackmagic experts about colour science, data management and production stages. With the new RGBW sensor and a workflow designed to reduce time and complexity, Blackmagic brings high-end cinema performance to a more accessible and versatile platform.
Why participate?
EXPERIENCE 12K RGBW
Discover the URSA Cine 12K LF and Pyxis 12K, the new generation of cameras designed to redefine ultra-high resolution film production.
TOUCH & TRY
Try out both cameras in an operational demo area, directly testing the performance of the 12K RGBW sensor and the potential of the new workflows.
WORKFLOW & COLOR TALKS
Talk to Blackmagic engineers about data management, colour science and advanced production stages, natively integrated with DaVinci Resolve Studio.
NETWORKING & RELAXing
End the day with a coffee break and aperitif, in a setting designed to encourage dialogue and sharing among professionals in the sector.
WHAT YOU WILL DISCOVER
In-Sensor Scaling
RGBW Color Science
You will see the new RGBW sensor in action and gain a better understanding of its advantages in terms of skin tones and colour rendering.
RAW & Workflow Efficiency
You will understand how 12-bit Blackmagic RAW simplifies production stages compared to other formats, integrating natively with DaVinci Resolve Studio.
Data & Delivery
Discover practical solutions for data management: rapid offloading, 10G Ethernet, Blackmagic Cloud, and direct streaming from the camera.
Programme
Arrival
2:30 p.m. – 3:00 p.m.
Registration of participants
Presentation
3:00 p.m. – 5:00 p.m.
URSA Cine 12K LF
and Pyxis 12K
Q&A - Touch & TRY
5:00 p.m. – 5:30 p.m.
Question and answer session and hands-on practical session
Networking Lounge
5:30 p.m. – 6:30 p.m.
At the Mediamaking Lounge Bar
RESERVE YOUR PLACE
Fill in the form to register for the event