Extra
Music videos
the services
We have everything you need in-house, from creative expertise and professional cameras to lighting equipment and studios for high-quality music video production.
Our team of experts includes producers with a keen eye on budget and timing, directors, DOPs, camera operators, sound technicians, Steadicam, Crane, Dolly, Drone operators, stylists, make-up artists, set designers, and other professionals who can make a difference in defining the overall style of the video.
Mediamaking studios include a 140 sqm studio with white cyc, a 64 sqm studio with green screen cyc, and a 136 sqm loft area that can be fully set up by the set designer with ad hoc backdrops and set-ups as required. We also have a vast network of locations, from historical to modern – we’ve got you covered.
concept development
Creating a concept and a mood board
directing
Uniting all the creative and dramatic elements
production
Taking care of the logistical and technical aspects
Post-production
Providing video editing, color grading, and special effects
the directors
The sisters, Raya & Lora, are a director’s duo with over 10 years of experience creating music videos, fashion films, and commercials.
While Raya graduated from The Royal Academy of Art in The Netherlands and has a background in Art Direction, Lora has studied Film Directing at NBU, Sofia, and Accademia di Brera in Milan. Together, they form a powerful creative team with a versatile approach to video production, from concept development to editing. Their passion for storytelling and appreciation of the emotional impact of music drives them to provide a unique perspective, transforming every song into a cinematic audio-visual experience.
THE CREATIVE PROCESS
Developing a creative concept for a music video is a thoughtful and multi-layered process that involves careful planning. We start with understanding the genre and lyrics of the song to set the mood and tone of the video. The personal story and the artist’s inspirations are also crucial elements that shape the concept.
Once all the necessary elements are gathered, Raya and Lora make a Mood Board and a Treatment to convey their creative vision and concept.
We believe that this phase of the process is essential to developing a clear and cohesive Art Direction throughout each department: camera, scenography, lighting, styling, make-up, and hair.
Moodboard realization
Crew identification
Concept writing
Shooting
Post-production
mission and vision
Our mission is to create music videos that truly capture the essence of the song as well as the unique style of the artist. We strive to tell captivating stories and create cinematic visuals that leave a lasting impression on the audience.
Our ultimate goal is to be recognized for our ability to create unforgettable audio-visual experiences by collaborating with diverse talents and music styles.
musical video: our team
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Lora Had
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Raya Had
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Lidia Parazzoli
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Davide Puzziferri
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Niksa Sovran
Rely on MediaMaking to produce your music video clips
For more information, quotes and specific requests write to us, our experts will get back to you as soon as possible.